Welcome to the 11 part series The Golden Rules of Anthropomorphism and Product Design. In this series, we will be examining how designers can better integrate human-like forms or behavior into their work. Does an anthropomorphic design inspire positive reactions, or does it leave the audience confused, irritated or even offended? Read on to find out.

–By Joran Damsteeg, Koert van Mensvoort and Hendrik-Jan Grievink–

Part 1: Any Association that Can be Made, Will be Made

Part 2: Different People Anthropomorphize Differently

Part 3: Keep it ASS: Abstract, Simple and Subtle

Part 4: Complex Products Tend to Be Anthropomorphized

Part 5: Consider Zoomorphism as an Alternative

Part 6: Meet People's Expectations

Part 7: Respect Social Standards

Part 8: Use Human Ethics

Part 9: Be Aware of the Ecosystem You're Invading

Part 10: Enhance Human Experience, Don't Replace It

Part 11: Don't Use Anthropomorphism if it Does Not Serve Any Purpose

All posts are excerpted from the Next Nature Book.

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