In a cheerful attempt to investigate and subvert the image consumption power structures of the contemporary supermarket, designer Marco Ugolini and photographer Pedro Motta went out on a colorful selective shopping trip.

Read more about the project here

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  • thats what i usually do with pink products!

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  • Reminds me of Hitchcock's famous (and possibly apocryphal) blue dinner party:

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  • ugo

    in that case check out French artist Sophie Calle. in her book "de l'obéissance" she is having a color diet: not only did she gather food of the same color, she also ate it for a week. much braver than this guys who didn't even buy their stuff...

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  • These pics are just awesome! Not many articles in the purple spectrum, no?

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