Sometimes new technology has to bio-mimic old nature to be accepted. In the late 1960s and early 70s, Uniroyal Engineered Products invented the 'nauga' a beast that gives its name to naugahyde. The nauga is fictional; it breathes as much as polyvinyl fabric does. Since the new, cheap material could be perceived as off-putting and artificial, the critter was presented as friendly and cuddly. The species is a vegan dream, willingly shedding their hides several times a year. The last of the naugas live free-range on a ranch in Wisconsin. Though the nauga isn't real, we can still rest assured that chocolate milk comes from chocolate cows.
Via Snopes. Image via Hyde Park Blvd.