Named after the story of a city girl that washes her hair with pine-needle shampoo and one day walks in the woods with her daddy says "Daddy! The Woods Smell of Shampoo", this Dutch VPRO documentary investigates how media became the filters through which we experience the world around us.
Media experiences are often more satisfying than real experiences. Do we still have real experiences or are all our feelings and thoughts shaped by media technologies? And if that's the case, how bad is this anyhow?
Ten years ago, when The Woods Smell of Shampoo was broadcasted on Dutch television, much of its statements were considered preposterous. Over time the film has gained a certain luster – if only for being Next Nature avant la lettre.