After Google Glasses, the electronic ring and the self-driving car, Google just presented this new surprising product in Austin, Texas, during the South by Southwest Interactive conference. The "talking" sneakers, designed by Google in collaboration with the artist Zach Lieberman and the collective YesYesNo, act like a training coach. Fitted with a whole package of electronic devices like a speed detector, pressure sensors in the soles, a gyroscope, a tiny screen and speakers, the shoes also contain a Bluetooth connection. Therefore, they can provide the runner with information and advice about their activity. Like a real coach, they can also motivate or reprehend you if necessary. The information is then shown on the tiny screen, which is quite inconvenient for those who aren't able to look only at their feet while running. But Google has thought about everything: the Bluetooth connection also sends the data to a smartphone app and automatically publishes messages on the user's Google account, so that anybody can check if you're taking a sneaky break during your jog. This might be worse than an actual coach! From Future Sciences.

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