We use metaphors to introduce unfamiliar technologies, such as the horseless carriage and the electric candle. For digital natives, however, the online realm may become more familiar than some aspects of the ‘real’ world.


Warfare is like a first-person shooter, New York is one of many Sim Cities, and a floppy disk is a 3D printed save icon. When analogies are transferred from the virtual to the physical world, the traditional flow of meaning is reversed: the metaphor has boomeranged!

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