It should come as no surprise to hear that global air pollution in urban areas is getting worse. It has risen by 8% in the last five years and about 80% of the cities deal with unhealthy levels of air pollution, as measured by the World Health Organization. In effect, there are 300 million children inhabiting places with the most toxic recorded levels of outdoor pollution, according to UNICEF. That's why Danish design studio Kilo created the Woobi air pollution mask, suitable for kids aged six and up.
The playful look of the mask, designed in collaboration with Singapore health-tech startup Airmotion Laboratories, is intended to meet children at eye-level with an educational approach. Its high performance HEPA filter protects the wearer from 95% of airborne particles and breaks with the traditional appearance of the sober white face mask, for what it’s worth.
"Woobi offers a solution to improve the living conditions of these kids around the world" says Kilo Design founder Lars Larsen. "This project is a bold shot at designing a simple, new typology that transforms a professional, protective mask to fit a child's universe".
The translucent mask will be launched in China later this year, as the lowered air quality continues to be a alarming health issue for the country. The device will cost around $30 and will come with an educational manual aimed at children and their parents to open up a conversation on pollution and discuss its risks and safety measures.