As we showed with HUBOT, we can use new technologies and robotics to make our work more enjoyable, interesting and humane. Aside from our speculative jobs, a lot of robotic companions already exist. Think about the robotic fish that observes marine life, the breathing pillow that helps you sleep and robotic arms that assist the surgeon. So why not join forces at Next Nature Network?

Not working against, but with robots!

Over the past few years, we have been actively growing a meaningful community on Instagram. Ever since 2016, the Instagram feed is curated by an algorithm that holds the magical powers to decide what you see. And, in doing so, the robots at Instagram decide what our online community gets to see.

This doesn’t sound like a humane technology to us.

Also, Instagram does not allow us to use the so-called 'swipe up' functionality that directly leads you to our stories on

So why do we keep using Instagram? Because it also bring us joy and convenience. Social media platforms are connecting us to like-minded people all over the world, and we value your engagement! It’s not all bad, but there is a lot of room for improvement.

We wish we could change Instagram’s algorithms and functionalities, but unfortunately we do not have that power (yet). What we can do, is make life easier for you, hence we decided to hire an army of robots to the rescue.

10.000 new colleagues

Meet our Robotic Follower. They are responsible for playing Instagram’s algorithms and unlocking new features. If they do the job well, you won’t even notice they're there. Thanks to their work, we can put our time and energy into creating great content for you. Because that's what we love to do. Let’s make inhumane technology more humane!

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