Although all likes, shares, and retweets come from the same act of clicking, not all of them carry the same value. If you are in love, the most valuable like will be the one from your crush. If you are seeking professional support, the most valuable retweet will come from your renowned colleague.
Unlike the currency of offline life, where every dollar is the same, no matter who it is coming from, the currency of online life consists of clicking like, retweet and share where not every click has the same value.
Clickvalue depends on who the person that reacted to our post is, how popular online they are at the moment, what our personal relationship to them is, how often they like our posts and other people’s posts (if they have a like generator, their click basically has no value).
In general, most valuable likes are from the people who are popular and who we are trying to impress. Least valuable likes are from our moms ( love you, mom <3 ).
From the Dictionary of Online Behavior; a project by NNN members TeYosh. Over the next few weeks, we will weekly publish a new word that describes behavior that has emerged on social networks and has changed our way of communication.