This project - the Next Nature Network - is about Nature's brand image. One might surmise that "Nature," being 100 …
We debate saving nature, we dream about escaping to nature, but rarely do we ask “What is nature?”. In an era when the influence of humanity is impossible to escape, our established notion of nature must be reconsidered. We must no longer see ourselves as the anti-natural species that merely threatens and eliminates nature, but rather as catalysts of evolution. With our urge to design our environment, we cause the rising of a next nature that is wild and unpredictable as ever.
Where technology and nature are traditionally seen as opposed, they now appear to merge or even trade places. Koert Van Mensvoort lectures on our changing notion of Nature.