Leanne Wijnsma

Designer / Researcher

We should think of ways to make the internet, and technology in general, more instinctive.

Leanne Wijnsma is a Dutch experience designer who creates for the human instinct and puts the sense of smell back to where it belongs. In 2014 she was nominated for the Bio Art and Design Award and since 2016 she is a Future Emerging Art and Technology associate. In 2017 she won the STRP Award for Creative Technology (ACT) with her project Smell of Data, a scent dispenser to alert Internet users when personal data are at risk. This project was also shortlisted for the Art and Olfaction Awards. As part of her research, Wijnsma made a documentary that follows her investigation for a more instinctive Internet, which is making its online debut on nextnature.net.