Visual of NANO Supermarket

NANO Supermarket

50 products from the future

The NANO Supermarket presents speculative products that may hit the shelves in the next ten years. Innovative and beautiful, uncanny and disturbing, but always specifically designed to provoke discussion, the products provide us with thought-provoking scenarios that help us decide what future we actually want.

Step into the future

The mobile exhibition disguised as a supermarket is packed with debate–provoking nanotech products: medicinal candy, an energy belt, a wine which taste can be altered with microwaves, a twitter implant, the Google nose, invisible security spray and much more. The products are submitted by designers, technologists and artists from around the world. They are selected by a jury of nanotech experts and design experts. Visit the shop, taste & test our products and experience the impact of nanotechnology on our everyday lives.

Our guides engage in a debate with visitors


Visiting a city near you

Since its opening, the NANO Supermarket has received over 75,000 visitors in various cities including Eindhoven, Amsterdam, Rotterdam, Pamplona, Milan and Stavanger. Check here for tour details or information about hosting the NANO Supermarket at your event.

Book the NANO Supermarket Bus!

Google Nose

Sniffer puts your nose to work into the digital domain

We increasingly use digital technology to augment our senses, but we rarely realize that some of them are excluded from the process. Smell is a good example of a powerful sense that is hardly articulated in our technological culture, not anymore with Sniffer! Wear the Google Nose and amplify your sense of smell. What is that appetizing smell? Just ask Sniffer! Visualize scent in a Google glass style, thanks to a smell sensor, which is as good as a dog’s nose, and a small screen in front of your eyes. You can identify the faintest fragrances and see the source of the odor on a distance. With Sniffer, the idiom

Enabling technology: Nanosensors

Energy Belt

Electricity from excess fat

With Energy Belt, stop treating your excess fat like a liability, and instead embrace its untapped potential. Artificial protocells in the belt mimic natural brown fat, taking the energy from white fat and converting it into ATP. This chemical energy can be used to power everything from cell phones to pacemakers. Eat what you want at dinner, and give up that gym membership for good. Energy Belt cuts down on electricity costs while you cut down on size.

Enabling technology: Nano Transporters

The Healing Game

A playful medicine

Although smart medicines are able to execute various tasks in your body, they often still require human guidance. The Healing Game allows patients to steer their medication by playing a videogame. The game starts with the intake of an intelligent pill full of nano capsules and a substance that makes cancercells glow. Control the capsule and go on a seek and destroy mission inside your own body. You can even invite your friends and family to help. While gaming is often considered unhealthy, the Healing Game keeps you healthy!

The Latro Lamp

Eco friendly lamp powered by algae

People are increasingly aware of environmental issues but often do not know how they can make better choices. The Latro Lamp makes the better choice easy. The Latro is unique, attractive and friendly to the environment, all at the same time! The Latro uses energy-generating algae that are confined in a unique glass container. Odorless, easy and environmentally friendly. All you need to do is hang the lamp in a sunny spot so that the algae can collect energy. Blow in the bulb once a month to provide the algae with CO2, and refill with water every six months. After dark, the lamp will automatically light up. Be the first to have a living lamp in the house!

Enabling technology: Genetic Engineering, Nanocircuits, Nanoelectromechanical System

TV commercial

Just like any supermarket we present our products in TV Commercials. Watch a compilation of the commercials, mixed with tv coverage from the Dutch Evening news, Klokhuis and RTL Koffietijd.


From door to door

Our lustrous brochure attracts the attention of a broad and large audience and is distributed everywhere the NANO Supermarket travels. While reading the brochure it becomes clear that the NANO Supermarkt is not about selling stuff, but rather about a discussion on the impact of technology on our everyday lives.

More info & booking

50 Products from the Future

This book presents 50 nanotech products that do not exist yet. But may be on the market within 10-20 years: medicinal candy, programmable wine, interactive wall paint, or an energy belt that charges your mobile devices from your own belly fat.

The products are innovative and useful as well as strange or uncanny. They are not meant to predict the future, but to propose scenarios that help us decide what future we want.

Get it!

About nanotechnology

Nanotechnology is an emerging field of science that deals with the manipulation of structures on an atomic and molecular scale. It is often seen as a trend in material science, but has much deeper implications.

Nanotechnology is an umbrella term for various techniques that scientists use to operate on the very small nanoscale, ranging from nanostructures, nanocoatings, nano-encapsulation, nanocircuits, nanosensors, nanoparticles and more. Existing applications range from sunscreen and mobile phones to airplanes and medicines.

Nanotechnology radically intervenes with our notion of what is natural, yet there is only little discussion on how this emerging technology will change our everyday lives. It may realize the dreams people have of themselves and significantly improve our lives, but may also have its downsides. Hence the urgency to have a public debate on the impact of nanotechnology on our lives.

“Nanotechnology radically intervenes with our notion of what is natural”

The website

In the NANO Supermarket website, you can add products to your shopping cart. Based on your selection, we will create a personal profile for you, that reflects how you relate to emerging technologies.


  • Direction

    Creative Director: Koert van Mensvoort
    Art Director: Hendrik-Jan Grievink
    Initiators: Koert van Mensvoort, Marco Rozendaal

  • Production

    Production leader: Tim Hoogesteger
    Models: Francesca Barchiesi, David Menting, Gordon Tiemstra, Jeffrey Braun, Jan van der Asdonk
    Graphic design: Kris Soroka, Theresa Lupprich, Valentino Campici, Jack Hallam, Ruben Daas, Michael Kluver
    Website: Pascal de Man
    Commercials: Studio Smack (2010, 2012), Arnoud van den Heuvel (2014)
    Bus design: Maze de Boer
    Psychological profile research: Casper Vos, Stef Wouters
    Copywriting: Allison Guy, Alessia Andreotti
    Experience research: Symbiont
    Design coaches TU Eindhoven: Arne Hendriks, Ronald van Tienhoven, Mike Thompson, Joris van Gelder, Janine Huizinga, Susanna Camara, Menno Stoffelsen, Koert van Mensvoort
    Jury Members 2014–2010: Dave Blank (Director MESA+ Institute for Nanotechnology), Timo De Rijk (Design, Culture and Society Professor), Mieke Gerritzen (Director of the Museum of The Image), Prof Jos de Mul (professor in Philosophical Anthropology), Ronald van Tienhoven (Artist, Design Educator), Bas Haring (Professor public understanding of science), Rob van Hattum (Creative Director NEMO Science Center, Director Science programs VPRO), Tracy Metz (design journalist), Lucas Asselbergs (Chair, Director Studium Generale Eindhoven University of Technology)
    Special thanks to: Tromp transport, Bordbusters (lettering), Chet Bangaru (3D printing) D.Search-Lab (3D printing)

  • Product Design

    1Knife: Jeffrey Braun / Biojewellery: Tobie Kerridge, Nikki Stott , Ian Thompson / Biophilia: Veronica Ranner / Check up Tattoo: Yessica Isabel, Garcia Tellez / Conception Control: Aylin Groenewoud / Dust Pill: Wouter Widdershoven, Dirk Gooren, Ruperto Hernández, Castor Bours / E. chromi: Alexandra Daisy Ginsberg, James King / Energy Belt: Emmy van Roosmalen / Epicur: Stephan Hoes / FluDoc: Jan van der Asdonk / Freshkeepers: Roy van den Heuvel / Glow-Doo: Sanne Kat / Keratin Ink: Casper Vos, Biotecture / Latro Lamp: Mike Thompson / Lungless Aquatic Respiration: Sean Serafini / Magic Meatballs: Mark Kanters / Menoé Uterus Pear: Robin Pohl / Nano Lift: Orestis Tsinalis / Nansense: Joshua Brevoort, Lisa Chun, Eric Baldwin, Ian Campbell, Nano Detector: Paul Frigout / Nano Mop: Koen van Emden, Nano Sock: Nicolas Nelson / Nano Wine: Koert van Mensvoor, Hendrik-Jan Grievink, Ruben Daas / Nano Necklace: Marco van Beers / Nico: Vincent Hamingh / RayFish Sneakers: Koert van Mensvoort, Ton Meijdam, Floris Kaayk, Jan Jansen / Skin Paper: Vanessa Harden, Tomasso Lanza / Swallowable Parfum: Lucy McRae / Smoke Dress: Trieuvy Luu / Thorny Devil: John Vlaming / Twitter Implant: Hendrik-Jan Grievink / Wallsmart: Jonas Enqvist, David Menting.

  • Support

    The NANO Supermarket is an initiative of the Next Nature Network and Eindhoven University of Technology and was realized with the support of Stichting Doen, NanoPodium, Creative Industries Fund NL, Prins Bernhard Cultuurfonds, SNS REAAL Fonds and Eindhoven University of Technology.

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