"Design Innovation and Integration" by Straker, Wrigley, and Nusem explores the dynamic field of design and its integration within various industries. This comprehensive book delves into the principles, strategies, and practical applications of design thinking, emphasizing its role in fostering innovation and driving business success. Covering topics such as user-centered design, product development, branding, and design management, this insightful read offers a roadmap for leveraging design as a strategic tool for problem-solving and enhancing the overall customer experience in today's competitive market.