Welcome to the 11 part series The Golden Rules of Anthropomorphism and Product Design. In this series, we will be examining how designers can better integrate human-like forms or behavior into their work. Does an anthropomorphic design inspire positive reactions, or does it leave the audience confused, irritated or even offended? Read on to find out.
–By Joran Damsteeg, Koert van Mensvoort and Hendrik-Jan Grievink–
Part 1: Any Association that Can be Made, Will be Made
Part 2: Different People Anthropomorphize Differently
Part 3: Keep it ASS: Abstract, Simple and Subtle
Part 4: Complex Products Tend to Be Anthropomorphized
Part 5: Consider Zoomorphism as an Alternative
Part 6: Meet People's Expectations
Part 7: Respect Social Standards
Part 8: Use Human Ethics
Part 9: Be Aware of the Ecosystem You're Invading
Part 10: Enhance Human Experience, Don't Replace It
Part 11: Don't Use Anthropomorphism if it Does Not Serve Any Purpose
All posts are excerpted from the Next Nature Book.