15 results for “anthropomorphism and design”

Hair Matter(s)

Alessia Andreotti
September 25th 2015
French student at the Design Academy Eindhoven collected hair from African American hairdressers to create jackets and hats.

Let’s Sweat the Heat Out: Sweating Wall Concept

Wei Lun Wang
September 10th 2015
Hydroceramic: a composite material able to lower the temperature of an interior space by five degrees Celsius.

#11: Don’t Use Anthropomorphism if it Does Not Serve Any Purpose

February 13th 2012

Part 11 of the series 11 Golden Rules of Anthropomorphism and Design

Anthropomorphism can be a powerful tool in product design. But there are also risks involved that urge designers to be careful in their implementation. This final Golden Rule is also a warning: Don’t use anthropomorphism simply to ‘dress up’ a product; it will make it distracting and confusing, and although it may increase the initial appeal of the product, people will soon lose interest for it, as the …

#10: Enhance Human Experience, Don’t Replace it

February 6th 2012

Part 10 in the 11 part series Anthropomorphism and Design.

The hidden danger with interactive products is that they will become so good at fulfilling our needs that they start to replace actual humans. This is not a futuristic scenario: In an increasing number of locations, from supermarket self-scan checkouts to online bookstores, automatization has replaced human contact. Eventually this may lead to us becoming alienated from other people, which seems to contradict today’s rapidly increasing communication possibilities. Anthropomorphic products …

#9: Be Aware of the Ecosystem You’re Invading

January 31st 2012

Part 9 in the 11 part series Anthropomorphism and Design.

With most products, one wouldn’t normally worry about the environment that it enters. However, anthropomorphic products inevitably elicit responses from others, even from non-human entities. This can have obvious advantages, for instance, when a human-shaped scarecrow frightens off the birds. But when daddy’s new toy frightens the children or the pets, there is a significant chance that it will end up on the attic. Bringing home an anthropomorphic product can …

Rule #8: Use Human Ethics

January 26th 2012

Part 8 of the 11 part series Anthropomorphism and Design. 

Anthropomorphic products blur the boundaries between products and people. Ethical norms for people don’t usually apply to products and vice versa. For example, there’s no need to apologize if you accidentally run into an object. But with an anthropomorphic product, you might instinctively say sorry, because it seems like the right thing to do. People can apply their attitude towards humans to products, which isn’t necessarily a bad thing. But …

Rule #7: Respect Social Standards

January 21st 2012
Anthropomorphic products enter the human social space. Humans have the most complex social behavior of any organism on Earth. Anyone or anything trying to join in should be careful to do it right.

Rule #6: Meet People’s Expectations

January 17th 2012

For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design, click here. 

People expect many things from each other: Expect them to say hi in the morning; expect them to buy a ticket for the bus; expect them to watch out when driving a car; expect them to do their jobs well. People also expect certain behaviors from anthropomorphic products. When a product works differently than promised, this can cause confusion or anger. When a person gives …

Rule #5: Consider Zoomorphism as an Alternative

January 10th 2012

For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design, click here. 

When a product imitates animal behavior, the strict social rules governing anthropomorphic products don’t apply. People may be much more forgiving when a zoomorphic product makes an error, and fascinated rather than disturbed when it behaves other than expected. Similar to how we think a person walking in circles on the street is weird, but a dog chasing its tail is funny, Sony’s robot dog Aibo …

Rule #4: Complex Products Tend to Be Anthropomorphized

January 6th 2012

For past entries and an introduction to the 11 Golden Rules of Anthropomorphism and Design, click here. 

Think about a spoon. Now think about a spoon with a face. What do you think it is? Most likely, you think it’s a spoon with a face. Now think about a computer, which doesn’t have a face. Are you more likely to swear at the spoon or the computer? Humans have a natural tendency to anthropomorphize things they can’t explain. In the past, mysterious phenomena …

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