Supermarket

Our next savanna

Humans evolved in an environment where food had to be gathered & hunted. As we are evolutionary still attuned to this way of food finding, in many respect the concept of the supermarket is just as outlandish for us as for a caveman. If only the supermarket wasn’t such a mundane part of our life, we would realize how exceptional this environment really is: the supermarket is our next savanna.

Supermarket – Our Next Savanna

ESSAY BY Van Mensvoort
December 19th 2009

We are living in the future and we find it boring. The best place to gather evidence for this claim is the supermarket. To begin with, try and have a fresh look at the word:  Supermarket, it is such an utterly futuristic word, yet we use it mindlessly.

If only the supermarket wasn’t such a mundane part of our life, we would realize how exceptional this environment really is.…

Kapitaal

The short film Kapitaal gives you an impression of the enormous amount of visual stimuli that plague us every day. Created by Studio Smack.

Fruit4Day

Van Mensvoort
September 19th 2009

Fruit does wonders for your health. No doubt about it. It is recommended to consume two pieces of fruit each day.…

Orthorexia Nervosa: the “healthy” eating disorder

Van Mensvoort
November 21st 2009

Following anorexia nervosa (under eating) and bulimia nervosa (overeating and compensating), orthorexia nervosa (obsessively healthy eating) is the latest eating disorder in the book.…

The Stray Shopping Cart Project

Van Mensvoort
August 31st 2010

"Until now, the major obstacle that has prevented people from thinking critically about stray shopping carts has been that we have not had any formalized language to differentiate one shopping cart from another," says artist Julian Montague about his Stray Shopping Cart Project.…