Manufactured nature that’s better than the real thing
Much of the so-called ‘nature’ in our lives has taken on an artificial authenticity. Engineered tomatoes are redder, rounder, and larger than the ones from our gardens. We have made fluorescent fish, featherless birds, and botanical gardens that contain species from every corner of the globe. Human design has made nature hypernatural. Hypernature is an exaggerated simulation of a nature that never existed. It’s better than the real thing: a little bit prettier, slicker and safer than the old kind. Hypernature is culture in disguise.