Next Nature

Nature changes along with us

We debate saving nature, we dream about escaping to nature, but rarely do we ask “What is nature?”. In an era when the influence of humanity is impossible to escape, our established notion of nature must be reconsidered. We must no longer see ourselves as the anti-natural species that merely threatens and eliminates nature, but rather as catalysts of evolution. With our urge to design our environment, we cause the rising of a next nature that is wild and unpredictable as ever.

Next Nature Introduction

ESSAY BY Bruce Sterling
September 8th 2010

This project - the Next Nature Network - is about Nature's brand image. One might surmise that "Nature," being 100 percent all-natural, can't have any brand image.  The facts suggest otherwise. Try it for yourself: tell a friend that something seemingly 100 percent natural is actually "96 percent natural." Not a great difference, apparently, yet a profound unease arises. That unease is the subject of the many provocative essays and remarkable graphics on nextnature.net.…

What is Next Nature?

Where technology and nature are traditionally seen as opposed, they now appear to merge or even trade places. Koert Van Mensvoort lectures on our changing notion of Nature.

Next Nature Services

Bas Haring
September 4th 2011

Intentionality separates culture from nature. A dog is intentional, a fox is not; a park is intentional, a forest is not.…

Why Are Carrots Orange? It is Political

Van Mensvoort
August 16th 2009

No, the image above does not show some collection of freshly genetically designed hypercarrots in various colors of the rainbow. This is the spectrum of colors carrots used to have – and in some regions of the world you can still find white, yellow, red and purple carrots.…

‘Nature’ Words According to Google

Van Mensvoort
August 22nd 2010

Imagine you were an intelligent alien from outer space that just landed on Earth. Before you can mingle with the earthlings you'd need to learn their language.…