A group of manufacturers are selling canned oxygen. It comes in flavors and it's a bit like bottled water: a thing that you can get for free but might pay for anyway. But why breathe flavorless, odorless oxygen; when you can have the Mountain Breeze, or Mint Escape. They rae are creating all sorts of flavors and essences to add to their oxygen products including lemon, eucalyptus, cherry, mint, and a host of others. The market has proven that ideas such as this - built on a foundation of being pure, fresh, and clean - can be a huge success.
What is your view on the coronavirus?
Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.Comment