Branded Butterfly Wings

Van Mensvoort
December 17th 2006

"A glowing green logo drawn by scientists on the wing of a genetically altered butterfly could herald the day that the insects are adorned with adverts and slogans. A team at the University at Buffalo that developed the world's first genetically modified butterfly has now adapted the work to create the fluorescent marking on the wings of the insect to demonstrate an innovative tool that will make it easier to find out what genes do, in this case those that play a role in making the patterns on wings, from stripes to eye spots."

After reading this at Telegraph, I imagined something like the sporty butterfly picture above: Papilio Nike-Ulysses. But the original article's abstract reads much more dryly: "Precise temporal and spatial regulation of transgene expression is a critical tool to investigate gene function in developing organisms."

butterfly logo science

Via Adverlab, thanks to Tinkebell for the tip. Related posts: Withus Oragainstus, Wild Style.

Share your thoughts and join the technology debate!public: 1

20 comments

bert
Posted 24/04/2012 – 13:13

screwing around with creation

Ana
Posted 02/12/2010 – 11:24

Nike lepidoptera-check (pun intended)
Addidas Coleoptera-still looking
With this comes new pinning techniques, and adds to many completed collections.

ilona
Posted 07/07/2008 – 18:53

alterations usually happen after birth - this seems almost more natural

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Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

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