Philips Wake Up Light – Sunrise Alarm Clock

Van Mensvoort
November 6th 2007

Philips hits the shops with a product that aims to naturalize alarm clocks. The annoying buzzing machines were once invented to cultivate our day/night rhythms, formerly connected to the cycles of the sun. But now they are transformed into some kind of natural phenomenon again. The Wake Up Light simulates a wakeup with a sunrise, when sunlight gradually begins to peek through your closed eyelids. That sends signals to your brain to stop producing melatonin, the sleep-inducing hormone that sometimes seems to kick in at the most inopportune times. This seems to be a much more humane alarm clock than the regular buzzing alarms.

As you would expect their advertising campaign is entirely biomimicmarketing based.

wake up light
Related: Real Nature is not Green. Watch the One Minute YouTube Review.

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Ultra Sound Dubai
Posted 27/05/2017 – 13:56

Nice Post

light
Posted 03/09/2008 – 15:21

I like Philips of the products, soft lighting more easily than people from the alarm to wake up early morning

sheila
Posted 24/01/2008 – 07:06

Is this available in canada? I am having a hard time finding one

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Lisa Mandemaker: Using an artificial womb could lead to more equality between sexes, but also between different family layouts. If men would be able to give birth to children, it would maybe be easier for male same-sex couples to have a child together.

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