Philips Wake Up Light – Sunrise Alarm Clock

Van Mensvoort
November 6th 2007

Philips hits the shops with a product that aims to naturalize alarm clocks. The annoying buzzing machines were once invented to cultivate our day/night rhythms, formerly connected to the cycles of the sun. But now they are transformed into some kind of natural phenomenon again. The Wake Up Light simulates a wakeup with a sunrise, when sunlight gradually begins to peek through your closed eyelids. That sends signals to your brain to stop producing melatonin, the sleep-inducing hormone that sometimes seems to kick in at the most inopportune times. This seems to be a much more humane alarm clock than the regular buzzing alarms.

As you would expect their advertising campaign is entirely biomimicmarketing based.

wake up light
Related: Real Nature is not Green. Watch the One Minute YouTube Review.

Share your thoughts and join the technology debate!public: 1


Ultra Sound Dubai
Posted 27/05/2017 – 13:56

Nice Post

Posted 03/09/2008 – 15:21

I like Philips of the products, soft lighting more easily than people from the alarm to wake up early morning

Posted 24/01/2008 – 07:06

Is this available in canada? I am having a hard time finding one

load more

What is your view on the coronavirus?

Ine Geevers: #YesNaturally was about co-evolution and partnership. How to become friends with o.a. bacteria, microbes and viruses. Because yes, they can be deadly and vital at the same time.

Already a member? Login.