Philips Wake Up Light – Sunrise Alarm Clock

Van Mensvoort
November 6th 2007

Philips hits the shops with a product that aims to naturalize alarm clocks. The annoying buzzing machines were once invented to cultivate our day/night rhythms, formerly connected to the cycles of the sun. But now they are transformed into some kind of natural phenomenon again. The Wake Up Light simulates a wakeup with a sunrise, when sunlight gradually begins to peek through your closed eyelids. That sends signals to your brain to stop producing melatonin, the sleep-inducing hormone that sometimes seems to kick in at the most inopportune times. This seems to be a much more humane alarm clock than the regular buzzing alarms.

As you would expect their advertising campaign is entirely biomimicmarketing based.

wake up light
Related: Real Nature is not Green. Watch the One Minute YouTube Review.

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Ultra Sound Dubai
Posted 27/05/2017 – 13:56

Nice Post

light
Posted 03/09/2008 – 15:21

I like Philips of the products, soft lighting more easily than people from the alarm to wake up early morning

sheila
Posted 24/01/2008 – 07:06

Is this available in canada? I am having a hard time finding one

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Should men be able to give birth to children?


Koert van Mensvoort: Is the artificial womb frankenstein-like symbol of (male) engineers trying to steal the magical womb from women? Or… is it a feminist project and needed to reach through equality between the sexes? I personally lean towards the latter. To me it feels like progress if a girl can tell a guy to carry the womb for a change.

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