Brand dating

Rolf Coppens
July 13th 2009

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Male - BMW, Armani, Durex - is looking for a Female - Dolce & Gabana, New York Times, Victoria's Secret.

Branddating.nl is a (serious) dating site that relies on the identification people have with brands. It replaces characteristics like "sporty", "spontaneous" and "funny" with brands like "Apple©", "Starbucks©" and "Camel©". We were surprised how well it works and how much more easy it was to describe yourself with brands than it was to do it with words. Although the site offers a lot of Dutch brands, we guess you get the point.

Start dating: Branddating.nl. See also: iReligion, Wood of Logo's, Media sunrise, We are all born in a world.

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