Strategy #3: Promote A Natural Feeling

Van Mensvoort
July 26th 2009

A third category of biomimicmarketing is the group of products that sell themselves by emphasizing they provide the consumer with a ‘natural feeling’.

Bra’s so light and soft that if feels as if you are naked. Hair dye products that transform brunettes into natural blondes. The natural condoms mentioned earlier also fall into this category.

What this natural feeling exactly entails is usually not defined with much detail, however, surely it will always be something positive – after all, we are trying to sell you a product here! Interestingly enough this positive application of the natural reference, not only markets the product. As a side effect it also enforces our notion of nature as something wonderful, harmonic, calm, and soothing.

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Should men be able to give birth to children?


Lisa Mandemaker: Using an artificial womb could lead to more equality between sexes, but also between different family layouts. If men would be able to give birth to children, it would maybe be easier for male same-sex couples to have a child together.

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