Strategy #3: Promote A Natural Feeling

Van Mensvoort
July 26th 2009

A third category of biomimicmarketing is the group of products that sell themselves by emphasizing they provide the consumer with a ‘natural feeling’.

Bra’s so light and soft that if feels as if you are naked. Hair dye products that transform brunettes into natural blondes. The natural condoms mentioned earlier also fall into this category.

What this natural feeling exactly entails is usually not defined with much detail, however, surely it will always be something positive – after all, we are trying to sell you a product here! Interestingly enough this positive application of the natural reference, not only markets the product. As a side effect it also enforces our notion of nature as something wonderful, harmonic, calm, and soothing.

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Should men be able to give birth to children?


Koert van Mensvoort: Is the artificial womb frankenstein-like symbol of (male) engineers trying to steal the magical womb from women? Or… is it a feminist project and needed to reach through equality between the sexes? I personally lean towards the latter. To me it feels like progress if a girl can tell a guy to carry the womb for a change.

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