Nature as a building

Rolf Coppens
April 25th 2010

As the world is preparing to show off at the World Expo in Shanghai, their pavilions are nearing their final stage. To me, it feels like a lot of them are making references to nature, or at least natural textures. Call it a coincidence, but it seems to me the countries that don't have that much nature left are the ones using nature in this country branding show. Biggest example would be the stacked Dutch landscapes in the Dutch pavilion at the 2000 World Expo.


British pavilion.


Spanish pavilion

Dutch pavilion for 2000 World Expo - made by MVRDV

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What is your view on the coronavirus?


Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

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