Peel that Bottle

Van Mensvoort
July 1st 2011

There’s nothing quite like peeling a piece of fruit, but if you end up with a bottle of Vodka after peeling, you know you have been caught in a biomimicmarketing fantasy. I guess the people of Smirnoff felt this was the most logical packaging for their fruit flavored drinks.




Campaign by JWT.

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Should men be able to give birth to children?


Joyce Nabuurs: To me this question seems to be a logical next step in the emancipation movement of the past century. More and more women entered the workspace, but the responsibility for pregnancy and childrearing remained female.

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