Peel that Bottle

Van Mensvoort
July 1st 2011

There’s nothing quite like peeling a piece of fruit, but if you end up with a bottle of Vodka after peeling, you know you have been caught in a biomimicmarketing fantasy. I guess the people of Smirnoff felt this was the most logical packaging for their fruit flavored drinks.




Campaign by JWT.

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Should men be able to give birth to children?


Koert van Mensvoort: Is the artificial womb frankenstein-like symbol of (male) engineers trying to steal the magical womb from women? Or… is it a feminist project and needed to reach through equality between the sexes? I personally lean towards the latter. To me it feels like progress if a girl can tell a guy to carry the womb for a change.

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