11 Golden Rules of Anthropomorphism and Design: Introduction

December 17th 2011

Welcome to the 11 part series The Golden Rules of Anthropomorphism and Product Design. In this series, we will be examining how designers can better integrate human-like forms or behavior into their work. Does an anthropomorphic design inspire positive reactions, or does it leave the audience confused, irritated or even offended? Read on to find out.

–By Joran Damsteeg, Koert van Mensvoort and Hendrik-Jan Grievink–

Part 1: Any Association that Can be Made, Will be Made

Part 2: Different People Anthropomorphize Differently

Part 3: Keep it ASS: Abstract, Simple and Subtle

Part 4: Complex Products Tend to Be Anthropomorphized

Part 5: Consider Zoomorphism as an Alternative

Part 6: Meet People's Expectations

Part 7: Respect Social Standards

Part 8: Use Human Ethics

Part 9: Be Aware of the Ecosystem You're Invading

Part 10: Enhance Human Experience, Don't Replace It

Part 11: Don't Use Anthropomorphism if it Does Not Serve Any Purpose

All posts are excerpted from the Next Nature Book.

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Posted 08/02/2012 – 02:25

Thank You very much!

Should men be able to give birth to children?

Koert van Mensvoort: Is the artificial womb frankenstein-like symbol of (male) engineers trying to steal the magical womb from women? Or… is it a feminist project and needed to reach through equality between the sexes? I personally lean towards the latter. To me it feels like progress if a girl can tell a guy to carry the womb for a change.

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