Software Fakes an Active Social Life While You’re on the Sofa

Allison Guy
February 11th 2013

Now that our cooler friends can Instagram, tweet, and FourSquare the heck out of every underground concert and speakeasy cocktail, FOMO (Fear of Missing Out) has become a persistent problem for the less-hip. But there's hope for those who would rather spend their Saturday nights watching re-runs of Downton Abbey than heading downtown to the newest brewpub.

The new application CouchCachet promises to give you the fully-booked, in-the-know life you so desperately wish to present. The app is a full-service social booster: Not only does it check you in to the trendiest places in your neighborhood, it also periodically tweets obscure lyrics and photos of hipsters in skinny jeans.

As one of the quotes from the site says: "I can finally  be who I want you to think I am". And what you are, along with the rest of the internet, is mostly an algorithm.

Via the New York Times.

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Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

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