Green Colors Make Food Seem Healthier

Allison Guy
April 5th 2013

Green: It's the color of spring leaves, little frogs and, apparently, health. According to a new study, consumers overwhelmingly rated candy bars with green nutrition labels as healthier than those with red labels, even when all the data remained the same.

While green is perceived as a "green light" to go ahead and eat a sugary snack, the color green is also heavily pushed in biomimicmarketing to imply a product is wholesome and natural – and therefore better for you.

Via the Washington Post.

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