Analogue vs Digital: Boomeranged Metaphors

NextNature.net
July 18th 2015

The photo at the top is not captured in Google street view. It is a giant Google map pin in the middle of an analog city. At the start of the digital era, metaphors from everyday analog life – like map pins – were used in order to make new technology acceptable. Google could have come up with any icon to mark a location. But they didn’t, because they wanted us to understand their digital version of maps. Some years later, this typical digital map pin has proven itself. It has proven itself that much that it even pops up into the analog world. Is it analog, or is it digital? It’s a boomeranged metaphor!

From the Analogue vs Digital Memory Game

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Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

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