Online Ads in Offline Locations

Ruben Baart
November 15th 2017

Ever stood in front of a mountain and wondered which other mountains you might like after seeing this one? No? Well, it's what we do everyday. London-based artist duo Scott Kelly and Ben Polkinghorne are exploring decision-making processes in the age of Amazon to algorithmically recommend landscapes.

We are not talking rainforests here. Having installed a series of invasive billboards on popular tourist locations in New Zealand, the artists are not suggesting what tourists should go see next, but rather make us wonder what's the influence of online recommendations on our real-world decisions.

Story via Scott and Ben. All images by artists.

Share your thoughts and join the technology debate!public: 1

Be the first to comment

What is your view on the coronavirus?

Siri Beerends: I really embrace the idea that viruses can teach us a lesson in modesty. It is necessary that our position as the dominant species on the planet is being challenged. I also agree that it is a mistake to think that we are becoming Gods. But unfortunately, this is actually what is happening now. Corona doesn’t teach us to be modest, it teaches us how we can -as quickly as possible- go back to business as usual: saving our capitalistic economy.

Already a member? Login.