Online Ads in Offline Locations

Ruben Baart
November 15th 2017

Ever stood in front of a mountain and wondered which other mountains you might like after seeing this one? No? Well, it's what we do everyday. London-based artist duo Scott Kelly and Ben Polkinghorne are exploring decision-making processes in the age of Amazon to algorithmically recommend landscapes.

We are not talking rainforests here. Having installed a series of invasive billboards on popular tourist locations in New Zealand, the artists are not suggesting what tourists should go see next, but rather make us wonder what's the influence of online recommendations on our real-world decisions.

Story via Scott and Ben. All images by artists.

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