Alligator lopper The sciences of biomimicry studies nature's models and then imitates or takes inspiration from these designs to solve human problems: Culture imitates nature. The Black&Decker Alligator lopper (video) is a new chainsaw inspired by an alligator. But I am unsure if this gardening tool is actually inspired by a the alligator we know from old nature. I believe it is more of a marketing thing to call your chainsaw 'Alligator'. Hence a new tag: Biomimicmarketing.

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6 comments

  • You are right rolf.. if there is no mimmicry it can not be biomimicmarketing.

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  • i think it's only biomimicmarketing if it actually is taking a feeling of nature and putting it on the product... With an Apple or Bugaboo that's kind of questionable.

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  • jaguar sports car, bugaboo frog.

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  • Apple computer.

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  • =A=

    Baby-alligators are nice... :) Here's the papa (handled by a few gorilla's): http://home.itek.norut.no/~audun/ultimatechainsaw.mpg

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  • Lots of examples of biomimicmarketing in the car industry, think of the 'jaguar', the volkswagen 'beetle', etc.

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