In 1998 at the introduction of the iMac , Apple declared that the "i" stood for "internet". Apple later adopted the "i" prefix across its consumer hardware and software lines. Losing its original meaning, the "i" became a "sub-brand". In January, at the Macworld San Francisco Conference 2007, Apple Inc. introduced the iPhone.
In reaction to the introduction of the new prestigious tool, some nice "i"mages were created by both iLovers and iHaters. Check this photoshop-contest: