Philips hits the shops with a product that aims to naturalize alarm clocks. The annoying buzzing machines were once invented to cultivate our day/night rhythms, formerly connected to the cycles of the sun. But now they are transformed into some kind of natural phenomenon again. The Wake Up Light simulates a wakeup with a sunrise, when sunlight gradually begins to peek through your closed eyelids. That sends signals to your brain to stop producing melatonin, the sleep-inducing hormone that sometimes seems to kick in at the most inopportune times. This seems to be a much more humane alarm clock than the regular buzzing alarms.
As you would expect their advertising campaign is entirely biomimicmarketing based.
Related: Real Nature is not Green. Watch the One Minute YouTube Review.
light
I like Philips of the products, soft lighting more easily than people from the alarm to wake up early morning
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sheila
Is this available in canada? I am having a hard time finding one
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Check this Boingboing link: http://www.boingboing.net/2007/11/08/moon-in-my-room-astr.html
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An invention like this should spray dewdrops, don't you think?
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