This morning we received an astounding video from a group of animal right activists that broke in at Rayfish Footwear, the Thai based fashion brand that creates $1500 personalized sneakers from genetically engineered stingray leather.
The amateur recording (turn volume down before playing) shows the anonymized activists plundering the fish breeding facility of the company, while 'rescuing' the stingrays. At the end of the video the fish are released in the ocean.
Rayfish.com was launched some months ago with a contest that invited people to design their own stingray patterns. The most beautiful designs where grown on the skins of the transgenic fish and turned into personalized stingray leather shoes. Some of the happy winners had already received their pair of Snaketongue, Flamingo Zebra or Golden Dalmatian shoes.
Earlier its CEO Raymond Ong gave a lecture at our Next Nature Power Show in which he unfolded his groundbreaking biocustomization technique. Although there where many enthusiastic responses there was also much controversy around the company. Seems some of the hard core protesters now decided to take action.
We have tried to contact Rayfish Footwear to confirm the robbery, but haven't been able to reach them. At this moment there is no mentioning of the break-in on the Rayfish blog, nor on their Facebook, or Twitter pages. To be continued...
UPDATE: Rayfish confirms the break-in and released a video statement.