Today is World Animal Day, a day to put the spotlight on man's best friends in order to improve their welfare standards around the globe.
At Next Nature HQ, we honor this day by having dug up a brilliant 2008 campaign by WWF that featured photos of endangered animals, where the number of pixels in the photo matched the remaining population of the animal pictured.
It reminds us of the opportunity (for people of all ages - it's never too late) to learn about the importance of protecting endangered species and everyday actions we can take to help protect them. Peculiar image.






















Freya Hutchings
A brilliant campaign, shows how powerful a visual can be for making clear how serious a problem is - much easier to grasp in comparison to a list of statistics. It would be interesting to see how many pixels each animal has in 2019...
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