Martijn Paulen has been the face of the Dutch Design Week (DDW) for many years. He has decided to focus entirely on the new strategic development of Dutch Design Foundation (DDF) and steps down from his role as frontman of Dutch Design Week (DDW). DDF has continued to develop itself with World Design Embassies and What if Labs on the power of design for societal changes. The organization wants to make a strong commitment to focus on using design for social issues.